For Vacier’s The Veer Set, I co-produced the shoot with Ian Bulgach while also taking charge of the campaign’s still photography. Directed by Maria Paz Serra, the project brought together film and photography in an early-morning shoot at Cala Roques Planes, where we worked with the first light of day to capture the jewellery through reflections, textures and changing shapes.

We left Barcelona at 3 AM, made our way down to the beach in the dark, and started shooting as the sky began to open up. The soft twilight and first sunlight became part of the visual language of the campaign, allowing the pieces to interact naturally with the water, the rocks and their surroundings.

A small crew, a beautiful location, and a shoot where production and photography went hand in hand from the very beginning.