L'Occitane Summer Campaign
As Service Producer and partner at Puerco.tv, I led the local production service for L' Occitane's Summer 2023 campaign, brought to Mallorca by MYGOSH.co.
Over six shooting days, we worked with a crew of 18 across film and stills. And then Mallorca decided to give us winter instead.
In the middle of our summer shoot, the island experienced its biggest snowfall on record. For two days, we moved the production indoors, transforming a beautiful private Masia into a summer world with an extensive lighting setup, while everything outside was covered in snow.
By adapting the shooting plan and combining interior and exterior days, we kept the production moving without compromising the creative vision.
Directed by Burak Erinmez and shot on film, the final campaign has a beautiful, timeless quality that made all the unexpected turns along the way worth it.
A pleasure to work with Lamar Hawkins and the MYGOSH team on this one.:) The first of many projects we've worked on together since.